We've been doing this since before "growth hacking" was a thing.
Prospectr was founded in Minneapolis in 2006. We started with cold email. We added channels as clients asked for them. We never lost sight of the one metric that matters: qualified leads your sales team can actually close.
Travis Piepho started Prospectr after a frustrating observation: most B2B businesses had great products and services, but terrible pipelines. They relied on referrals, had no outbound motion, and spent money on marketing that didn't tie back to revenue.
Cold email was the answer, systematic, measurable, scalable. But it had to be done right: the right ICP, the right data, the right copy, the right sending infrastructure. Everything we've built since then, the 200M+ contact database, the Instantly setup, the AI personalization layer, the multi-channel expansion, traces back to that original conviction: outbound works when it's done properly.
Today we run campaigns for 225 active clients. Franchise systems, SaaS companies, commercial service operators, professional services firms. We've delivered more than 5,000 campaigns, processed billions of B2B records, and built infrastructure most agencies would have to outsource. The SOP is proven. The results speak for themselves.
Two decades. Real receipts.
Founding Partners
Two operators with two decades each of building B2B businesses. Hands-on, accessible, and personally accountable for every account on the roster.
Travis Piepho
Travis is the CEO and Founding Partner of Prospectr Digital, the Minneapolis-based B2B and B2C lead generation company he built from the ground up in 2006. With 20+ years in B2B and B2C marketing and business development, Travis has led Prospectr to become one of the most results-driven lead generation firms in the country, serving 1,000+ clients across 40+ verticals and delivering more than 42,000 qualified leads to date. He pioneered the performance-first pricing model that defines Prospectr today, and developed the Prospectr Predictable Revenue System, a proprietary framework combining a 200M+ B2B contact database, AI-personalized email outreach, multi-domain sending infrastructure, and battle-tested copy sequences. Travis has worked with names like Stratus Building Solutions, System4, Jan-Pro, and Corvus Janitorial, growing clients from startup territories to $75K+/month recurring revenue businesses - with some clients adding over $1.4M in annual recurring revenue attributable to Prospectr campaigns. He is the founder of Lighting Partners (national lighting franchise system) and co-founder of Every Detail Solar.
Dan Piepho
Dan is a Co-Founder and Partner at Prospectr Digital, bringing more than 41 years of business development experience across B2B and B2C markets. Over his career, Dan has founded, operated, and exited more than 16 companies - giving him a practitioner's perspective on what actually drives revenue at every stage of business growth. He co-founded Prospectr Digital alongside Travis in 2006, and the client-first methodology at Prospectr's core - precision targeting, ICP-first data, performance-based billing - reflects principles Dan has applied across four decades of building businesses. He is also co-founder of Lighting Partners (national lighting franchise system) and co-founder and CEO of Every Detail Solar. Based in Minneapolis, Dan remains actively involved in operations, client strategy, and business development.
20 years of building pipelines.
Travis founds Prospectr. First cold email campaigns launch.
Expanded to franchise networks, Vanguard, System4, JAN-PRO.
Launched RevEngine + CRM-integrated lead delivery. PPC and SEO added.
AI Voice + AEO launched. Lighting Partners franchise system added. 225 active clients.
Why I built this -- and why I'm still here.
I started Prospectr in 2006 because I kept watching good businesses fail to grow for the wrong reason. It was never the product. It was never the service. It was always the pipeline. They had no repeatable way to find new customers, and without that, every month was a gamble.
Cold email was the answer I kept coming back to. Systematic. Measurable. Scalable. But only when it's done right -- the right data, the right copy, the right infrastructure, sent to the right person at the right company. When those variables line up, it is one of the highest-ROI outbound channels available to a service business. When they don't, it's expensive noise.
Over the past 20 years I have personally managed more than 2,000 client revenue generation projects. Franchise networks, commercial cleaning operators, staffing firms, solar companies, professional services -- businesses of every size and structure. What I learned is that the fundamentals never change. Serve the right buyer. Deliver a clear message. Follow up consistently. Track what works and do more of it.
We have helped clients go from zero to $75K+ per month in recurring revenue. We have worked with franchise systems operating across dozens of territories. Some clients have attributed over $1.4M in annual recurring revenue directly to campaigns we built together. Those results do not happen by accident. They happen because the targeting is precise, the data is clean, and the copy treats the reader like the intelligent professional they are.
Today Prospectr serves 225 active clients. We have delivered more than 42,000 qualified leads. We run campaigns in more than 40 verticals. And we are still doing what we have always done: finding your next customer before your competitors do.
If you are reading this because you are trying to figure out whether Prospectr is the right fit for your business -- reach out. I am still involved in every account. You will not be handed to a junior rep and forgotten. That is a promise I have kept for 20 years and intend to keep.
Two paths. Pick yours.
Start with a Lead Gen strategy call, or explore Sovereign and deploy an AI teammate in your AWS in two days. Both start with a 20-minute call.