Prospectr Marketing Inc., doing business as Prospectr Digital ("Prospectr," "we," "us," or "our"), is a lead generation and advertising agency headquartered in Minneapolis, Minnesota. We run two kinds of programs: outbound business-to-business outreach for our clients, and consumer advertising (Meta, Google, SMS and landing pages) for home-service and local businesses. This policy covers both, plus this website, prospectrdigital.com (the "Site").

If you reached us through a client's website or ad, that client is the business you are dealing with; we process your information on their behalf, and their privacy policy applies alongside this one. By using the Site or our services you agree to this policy. If you do not agree, please stop using the Site.

1. What we collect

Information you give us. When you submit a form on the Site or on a client landing page we operate, we collect what the form asks for: name, email, phone, company, website, property address (for quotes and mockups), the service you are interested in, budget range, and any message you write.

Information collected automatically. IP address, device and browser type, pages viewed, referring URL, time on page, and the identifiers set by the cookies and pixels described in sections 3 and 4. Campaign parameters (UTM tags) attached to the link you clicked are recorded so we can tell which ad brought you.

Information from advertising platforms. When you submit a Meta Lead Ad form or interact with an ad we run, Meta or Google sends us the details you entered and limited campaign data (which ad, which placement). We do not receive your social media password or private messages.

Business contact data from third parties. For B2B campaigns we license business contact records (name, title, work email, company, industry) from providers such as ZoomInfo, Google Business Profile listings and state business filings.

Payments. Stripe processes card payments. We never see or store full card numbers.

2. How we use it

Respond to your inquiry, prepare a quote, proposal or lighting mockup, and deliver the service you asked about
Route your inquiry to the client whose ad or page you responded to, into their CRM, inbox or phone
Run, measure and improve advertising campaigns, including telling Meta and Google which ads produced a lead
Send transactional messages about your inquiry or account, and marketing messages only where you have opted in
Operate and secure the Site, prevent fraud and spam, and meet our legal obligations

We do not make decisions with legal or similarly significant effects about you by automated means alone.

3. Meta (Facebook and Instagram) advertising

We advertise on Facebook and Instagram for ourselves and for clients, and we use Meta Business Tools under Meta's Business Tools Terms. Here is exactly what that involves.

Meta Pixel and Conversions API. The Site and the landing pages we run for clients load the Meta Pixel. It records page views and form submissions and sends them to Meta together with identifiers such as your IP address, browser information and Meta cookie IDs. Where we use the Conversions API, we send the same events from our servers, with contact details such as email or phone hashed before transmission. Meta uses this to measure ad results and to show more relevant ads. Meta's own use of this data is governed by the Meta Privacy Policy.

Custom and Lookalike Audiences. We may upload hashed customer lists (email, phone) supplied by a client to Meta to reach existing customers or people similar to them. Lists are hashed before upload, used only for that client's ads, and never combined across clients.

Lead Ads. If you complete a Meta Lead Ad form, Meta transfers your answers to us and we deliver them to the client who ran the ad. We do not use Lead Ad data for any other client.

Our role on client ad accounts. Clients authorize Prospectr as an agency partner on their Meta ad accounts, Pages and pixels through Meta Business Manager. We create and manage campaigns, ads, audiences and reporting for them. Data in those accounts belongs to the client; we act as their service provider and use it only on their instructions. Content in these ads may include AI-generated voice or imagery; we never present an AI-generated person as a real customer, and customer reviews used in ads are real reviews.

Your controls. You can limit how Meta uses this data through Ad Preferences, Your Activity Off Meta Technologies, your device's ad-tracking settings, and industry tools at optout.aboutads.info. To have us remove you from a Custom Audience or delete lead data we hold, see section 9.

Google Ads works the same way: the Google tag and Google Analytics measure ad results, and you can opt out through Google Ads Settings or the Google Analytics opt-out browser add-on.

4. Cookies, pixels and analytics

Essential: session cookies and Cloudflare Turnstile (bot protection on forms). Required for the Site to work.
Analytics: Google Analytics and Google Tag Manager, and Microsoft Clarity on some pages, to understand traffic and usability in aggregate.
Advertising: Meta Pixel and Google Ads tags, described in section 3.

You can block or delete cookies in your browser. Some forms and features may stop working if you block essential cookies.

We do not sell your personal information and we do not share it with third parties for their own marketing. We share it only:

With the client you contacted. If you responded to a client's ad or landing page, your inquiry goes to that client.
With service providers who work under our instructions: Meta and Google (advertising and measurement, section 3), Amazon Web Services (hosting, us-east-1), RevEngine / HighLevel (CRM and messaging), Instantly.ai (B2B email delivery), ElevenLabs (voice generation for ad creative; no customer data is sent to it), Stripe (payments), Google Workspace (email).
When the law requires it, or to protect our rights, prevent fraud, or keep people safe.
In a business transfer, such as a merger or acquisition, with notice to you.

Mobile numbers and SMS consent are never sold or shared with anyone for their own marketing. They are shared only with the messaging and CRM providers that deliver our texts, and those providers may not use them for anything else.

6. B2B email outreach

We send business-to-business email on behalf of clients to work addresses obtained from licensed providers and public filings. Every message identifies the sender, includes a postal address, and has a working unsubscribe link, as the CAN-SPAM Act requires. To be removed from every campaign we manage, email privacy@prospectrdigital.com and we will suppress your address across all client campaigns.

7. Text messages (SMS)

We text people only with consent. On our forms and on client landing pages, the consent language appears next to the submit button or as an unchecked, optional checkbox; you are never required to agree to texts to buy anything or to get a quote.

Transactional texts relate to your inquiry or account: confirmation we received your request, follow-up from the business you contacted, appointment reminders, service and billing updates. Frequency depends on your activity.
Marketing texts are sent only if you separately opt in, and no more than 8 per month.
Opt out any time by replying STOP. Reply HELP for help. You will get one confirmation and nothing further.
Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You must be 18 or older to opt in.

We record what consent language you saw and when you agreed. Our program is registered under A2P 10DLC and follows the TCPA and CTIA messaging guidelines.

8. Your rights and choices

Wherever you live, you can ask us to tell you what personal information we hold about you, correct it, delete it, give you a copy, or stop marketing to you. Email privacy@prospectrdigital.com with "Privacy Request" in the subject. We respond within 30 days and may ask you to verify your identity first. We never treat you differently for making a request.

California residents (CCPA/CPRA). You have the rights above plus the right to know the categories of information collected and the purposes, and to opt out of "sharing" for cross-context behavioral advertising. Because the Meta Pixel and Google tags can count as sharing under California law, you can opt out by using the platform controls in section 3 or by emailing us; we honor Global Privacy Control signals where our tools support them.

EEA and UK residents (GDPR). Our legal bases are contract (delivering what you asked for), legitimate interests (B2B outreach, security, measuring our advertising) and consent (marketing texts, advertising cookies where required). You may object to processing based on legitimate interests and complain to your local data protection authority. Transfers to the United States rely on standard contractual clauses or other approved mechanisms.

9. Data deletion requests

Full instructions are also at prospectrdigital.com/datadeletion.

To delete the personal information Prospectr holds about you, including anything we received through Facebook, Instagram, Meta Lead Ads or a Custom Audience:

Email privacy@prospectrdigital.com with the subject "Data Deletion Request".
Include the email address and phone number you used, and, if you know it, the business or ad you responded to.
We confirm receipt within 2 business days, delete your data from our systems and from any Custom Audience we uploaded, ask the client who received your inquiry to do the same, and confirm completion within 30 days.

If you used Facebook Login or a Meta app to connect with us, you can also remove the app under Facebook Settings → Apps and Websites; that stops future data sharing but does not delete what we already hold, so please also email us.

10. Retention, security and transfers

We keep inquiry and lead data for as long as the related client engagement lasts and up to 36 months afterward, unless you ask us to delete it sooner or the law requires longer. Licensed B2B contact data is kept per our provider agreements. Ad measurement data on Meta and Google is retained under those platforms' own schedules.

Our systems run on Amazon Web Services in the United States with encryption in transit and at rest. Access is limited to people who need it. No system is perfectly secure, and we cannot guarantee absolute security.

We are a U.S. company. If you are outside the United States your information is processed here.

Our services are for adults and businesses. We do not knowingly collect information from anyone under 13 and will delete it if we learn we have.

Changes to this policy

When we change this policy we update the date at the top. Material changes to how we use information already collected will be announced on the Site or by email.

11. Contact

Prospectr Marketing Inc. (dba Prospectr Digital)
3508 West 22nd Street
Minneapolis, MN 55416
Privacy requests: privacy@prospectrdigital.com
General: info@prospectrdigital.com · (612) 294-8715

Privacy Policy