Paid Advertising That Produces Qualified Leads, Not Just Clicks.
Most PPC agencies optimize for click-through rate. Prospectr optimizes for cost per qualified lead and cost per closed deal. We manage Google Ads, Meta, Local Service Ads, and Bing for B2B service businesses, franchise networks, and professional service firms throughout the United States.
Founded 2006. Minneapolis, MN. 225 active clients. 42,000+ leads generated.
Schedule a free PPC audit →Google, Meta, LSA, and Bing. The full paid stack for service businesses.
Each platform serves a different role in the buyer journey. We choose platforms based on your ICP, average deal size, service territory, and the competitive landscape in your market, not based on what is easiest to run.
Google Ads
Capture buyers the moment they are searching for what you offer. Search, Display, YouTube, Performance Max, and Local Services Ads all under one managed account.
Meta Ads
Run demand-gen for your B2B clients - targeting decision-makers, property owners, and local markets by firmographic data, job titles, geography, and custom audiences built from your CRM.
Local Service Ads
The "Google Guaranteed" placement at the very top of search. Pay per lead, not per click. Critical for service trades and franchise networks operating in specific territories.
Microsoft Bing Ads
Supplement Google with Bing for lower cost-per-click, older affluent demographics, and B2B searchers who use Microsoft Edge and Bing at work.
Why most B2B PPC campaigns waste budget.
B2B service companies consistently burn paid ad budgets for five reasons. Prospectr addresses every one of them in the build phase, before a single dollar is spent.
Wrong keywords
Bidding on broad, low-intent phrases that attract job seekers, competitors, and researchers instead of buyers ready to spend. Keyword strategy must be tuned to buyer intent, not just search volume.
Generic landing pages
Sending ad traffic to a homepage is one of the most common and costly PPC mistakes. Every campaign needs a dedicated landing page that matches the ad copy, removes distractions, and drives a single conversion action.
No ICP targeting
Most agencies set geography and age and call it targeting. B2B campaigns require firmographic filtering by revenue, employee count, industry, and job title. Otherwise you are paying for clicks that will never convert.
No retargeting or nurture
Fewer than 5 percent of visitors convert on the first click. Without a retargeting layer and a nurture sequence, you are paying full price to lose most of your traffic.
No attribution
If you cannot trace a closed deal back to the campaign, keyword, and ad that produced it, you cannot optimize. Prospectr builds full attribution from first click to closed contract.
How Prospectr builds B2B PPC that closes.
We build keyword lists around buyer-stage intent, not just search volume. High-intent, commercial phrases with strong negative keyword discipline to eliminate wasted impressions.
For B2B campaigns, we layer on company size, industry, revenue range, and job title signals where platforms allow it. For local service campaigns, we apply radius and zip-code targeting aligned to your service territory.
We do not send traffic to your homepage. Each campaign gets a dedicated landing page with a single call to action, social proof, and a frictionless lead form. Pages are tested and improved continuously based on conversion data.
Every campaign includes a retargeting layer for visitors who did not convert. Retargeting ads are served across Google Display, YouTube, Meta, and Microsoft Audience Network to keep your brand in front of high-intent prospects.
Meta Ads for a men's personal development and brotherhood community. Campaign targets men 28-45 seeking growth, connection, and rites-of-passage programming. Driving membership and event registrations at scale.
Meta Ads for territory-specific lead generation targeting homeowners in the Grand Haven, MI market with painting service-offer creative optimized for inquiry conversion.
Google Ads for a B2B dental laboratory targeting dentists searching for crown and bridge lab services, with landing pages written to the professional buyer.
Google Ads driving territory-specific water treatment leads segmented by geography to support franchise territory owners with qualified, ready-to-buy local leads.
LSA for franchise networks and service trades.
Local Service Ads appear above standard Google Ads and above the regular search results. The "Google Guaranteed" badge builds immediate trust with homeowners and business owners searching for service providers. You pay per lead, not per click, and disputed leads can be credited back.
Prospectr manages LSA for franchise networks across painting, cleaning, restoration, and home services verticals. We handle the verification process, budget allocation by territory, lead dispute tracking, and performance reporting across all locations.
- ✓ Google Guaranteed badge verification and maintenance
- ✓ Territory-level budget control for franchise networks
- ✓ Lead quality disputes and credit requests
- ✓ Review generation strategy to improve LSA ranking
- ✓ Integration with RevEngine for instant lead notification
Why pairing PPC with cold email produces the highest close rates.
Cold email creates demand by reaching your ICP before they are actively searching. PPC captures demand from the buyers who are already searching right now. They serve opposite ends of the buying timeline and together they cover the full funnel.
Retargeting ads from PPC can also re-engage cold email contacts who clicked but did not book. That warm retargeting audience converts at 3 to 5 times the rate of cold prospecting because those contacts already know who you are.
Prospectr runs both channels for many clients, giving those clients a measurable pipeline advantage over competitors running only one.
From audit to closed leads in 30 days.
Discovery and Audit
We audit your existing ad accounts, analyze competitor spend, map your ICP by geography and firmographic profile, and identify the highest-ROI keywords and placements for your specific service.
Strategy and Build
Campaign architecture built from the ground up. Dedicated landing pages for each ad group. Conversion tracking via Google Tag Manager, GA4, Meta Pixel, and Conversions API installed and verified.
Launch and Calibrate
Campaigns launch at a controlled spend level. We watch quality score, impression share, CTR, and CPL daily during the first two weeks and make fast adjustments before scaling budget.
Weekly Optimization
Negative keyword additions, bid adjustments, audience pruning, creative refresh, landing page iteration. Optimization is a weekly cadence, not a monthly checkbox.
Monthly Reporting
Plain-English reporting tied to business outcomes: leads, cost per lead, pipeline value, and ROAS. You own the ad account. We manage it. You see everything.
How we structure paid media for service businesses.
Meta captures want-based demand - local buyers not actively searching but reachable with the right creative. Google captures need-based intent - buyers searching right now. Both platforms belong in a full-funnel demand-gen strategy for your clients, but they serve different roles.
Awareness and reach. Meta video/image ads, Google Display, YouTube pre-roll. Build brand recognition before your prospect is ready to buy.
Engagement and nurture. Retargeting campaigns, lead form ads, Meta lead gen. Re-engage visitors and warm contacts who did not convert.
Conversion capture. Google Search (high-intent keywords), Local Service Ads, Performance Max. Buyers actively searching for what you offer - close them.
Local 3-Pack and Maps Ads
Google Local Service Ads and Google Business Profile ads appear in the Local 3-Pack - the map result above organic listings. For service businesses, this is often the highest-ROI placement available. We manage Google Guaranteed badge verification, bid strategy, and lead dispute credits across all your locations.
Performance Max (PMax)
Google Performance Max campaigns use AI to serve your ads across Search, Display, YouTube, Discover, and Maps from a single campaign. We structure PMax with clear asset groups, audience signals, and conversion goals so the algorithm learns fast and does not waste budget in the learning phase.
Transparent pricing. You own the account.
Setup: $1,000 (one platform) or $1,500 (both Meta + Google). Retainer scales with your budget at $750/mo or 10% of ad spend, whichever is greater. Best fit for accounts spending $2,000 to $20,000 per month in ad spend.
- ✓ Full campaign build and launch
- ✓ Conversion tracking setup (GTM, GA4, Pixel, CAPI)
- ✓ Dedicated landing page creation
- ✓ Weekly optimization
- ✓ Monthly reporting
Flat monthly fee negotiated for franchise networks managing multiple ad accounts or enterprise clients with complex multi-platform campaigns and dedicated reporting.
- ✓ Multi-location account management
- ✓ Territory-level budget allocation
- ✓ LSA management included
- ✓ Quarterly business reviews
- ✓ CRM and RevEngine integration
You always own your ad accounts. Ad spend is billed directly to your payment method by Google, Meta, or Microsoft. Prospectr management fees are billed separately.
Common questions about B2B PPC management.
What is the minimum ad spend to get results?
For Google Search, we recommend a minimum of $1,500 per month in ad spend to gather statistically meaningful data within 30 to 60 days. Meta can produce results at $500 to $1,000 per month depending on the target geography. Local Service Ads can work at even lower minimums because you pay per lead.
How long does it take to see leads?
Google Search campaigns typically produce first leads within 5 to 10 business days of launch. Meta campaigns take 2 to 4 weeks for the algorithm to exit its learning phase. LSA can produce calls within 24 to 48 hours of approval.
Do I own my ad accounts?
Yes, always. The Google Ads account, Meta Business Manager, and any LSA accounts are created in your name and remain yours if you ever stop working with Prospectr. We never hold accounts hostage.
How do you handle lead quality issues?
We build negative keyword lists, exclusion audiences, and form validation specifically to filter out low-quality clicks. We also set up lead scoring inside your CRM and review lead quality monthly. If quality drops, we trace it back to the campaign, audience, or keyword and fix it within days.
How does PPC integrate with cold email?
PPC and cold email play different roles. Cold email creates awareness and demand at the top of the funnel for contacts who have never heard of you. PPC captures the bottom-funnel intent from buyers who are already searching. Retargeting ads also follow up with contacts who clicked a cold email but did not convert. Running both channels dramatically improves close rates.
What does contract length look like?
We prefer month-to-month agreements after an initial 90-day commitment. The first 90 days cover setup, data collection, and the learning phase for algorithms. Canceling before that point wastes the setup investment. After 90 days, you can pause or cancel with 30 days notice.
How is performance reported?
You receive a monthly report covering spend, impressions, clicks, cost per click, leads, cost per lead, and pipeline value generated. Real-time access to your accounts is always available. Quarterly business reviews are included for accounts spending over $5,000 per month.
What clients say about working with Prospectr.
"Currently the Prospectr leads that go to appointment are closing at an 80%+ rate. I used several marketing companies over the years. This is the only one that produces results."
"Already seeing closed deals and ROI from working with them within one month."
Find out exactly where your paid search budget is going.
Prospectr offers a no-cost audit of your existing Google Ads, Meta, and LSA accounts. We identify wasted spend, missing conversions, and the highest-ROI opportunities available in your market before you commit to a single dollar in management fees.
Schedule your free audit →Two paths. Pick yours.
Start with a Lead Gen strategy call, or explore Sovereign and deploy an AI teammate in your AWS in two days. Both start with a 20-minute call.