b2b sales

2 articles

Prospectr vs. Building an Internal Sales Team: Which Is Right for Your Business?

August 3, 2026

Should you hire SDRs or outsource to a lead generation agency? The honest comparison of cost, ramp time, control, and results based on 20 years of running both models alongside our clients.

What Is B2B Lead Generation? A Complete Guide for Growing Businesses

July 20, 2026

B2B lead generation is the process of identifying, attracting, and converting business buyers into qualified sales opportunities. Here is exactly how it works and what separates campaigns that produce pipeline from those that waste budget.