Perceptions of Real-Time Marketing, And Actionable Insights on How This Trend is Evolving

Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any savvy marketer looking to ramp up their RTM efforts.

Key Real-Time Marketing Takeaways:

• 24% of marketers surveyed are seeing a 50% ROI or higher on their real-time marketing efforts, 20% are seeing a 75% or higher ROI, via @Evergage
• On average, marketers are using real-time marketing (RTM) across 2 of 8 channels, via @Evergage [Tweet This!]
• Key benefits of Real-Time Marketing: Increase Customer Engagement, Increase Conversion Rates, Improve Customer Experience, via @Evergage [Tweet This!]