December 8, 2025
Why Companies Invest in Sales Acceleration Technology Introduction Sales acceleration technology is increasingly essential for businesses aiming to improve revenue performance. These tools streamline lead management, automate repetitive tasks, and provide actionable insights....
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November 5, 2025
Content Marketing Agency: 4 Necessities for a Campaign That Delivers If you're looking to partner with a content marketing agency (or you are running one), it’s critical to build campaigns on rock-solid foundations. Too often, businesses rush into content creation without fully..
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October 15, 2025
Lead Generation: 10 Smart Questions to Ask and 10 Actions to Take for Better Results In today’s hyper-competitive digital environment, lead generation is the heartbeat of successful marketing. But too often, businesses focus more on tactics than strategy. Before you spend more...
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July 30, 2025
How to Build Recurring Revenue with Commercial Cleaning Contracts If you’ve ever run a cleaning business, you know how unpredictable income can be. One month, you’re busy with new clients and special jobs. The next, you’re wondering where the next paycheck will come from. That’s.
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July 26, 2025
Leveraging Local SEO to Attract Commercial Cleaning Clients in Your Area If you run a commercial cleaning business, you know how important it is to stand out in your local area. With so many companies offering similar services, getting noticed by the right clients can feel like..
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July 19, 2025
The Power of Testimonials and Case Studies in Commercial Cleaning Marketing When it comes to choosing a commercial cleaning service, most businesses want more than just a list of services and prices. They want proof that a company can deliver on its promises. This is where...
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July 12, 2025
How to Market Disinfection and Sanitization Services in a Post-Pandemic World The world has changed a lot since the pandemic. While the initial panic has faded, people are still more aware of cleanliness and safety than ever before. For businesses offering disinfection and...
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July 5, 2025
Creating Effective Proposals and Presentations for Commercial Cleaning Clients Winning over commercial cleaning clients isn’t just about having the best equipment or the lowest price. It’s about showing potential clients that you understand their needs and can deliver reliable,..
Read moreFebruary 20, 2025
How To Generate More Revenue Using Our Four Corners Playbook How To Generate More Revenue Using Our Four Corners Playbook You’ve worked hard to earn the business of your clients. Let us help you generate more revenue from them. Prospectr Marketing’s Revenue Retention Playbook...
Read moreJuly 22, 2024
13 Tools We Use To Drive Pipeline Growth For Our B2B Agency Whether you’re considering Prospectr to manage your lead generation or simply looking to build up your own marketing stack we’re here to share the “tools of the trade” we find vital to our day-to-day operations. 1....
Read moreJuly 22, 2024
10 Effective Strategies to Boost Your Email Subscriber List In today’s digital landscape, owning a substantial email list is akin to possessing a treasure trove for businesses. But how can you grow this coveted list? Fear not, for I’ve compiled 10 surefire strategies to...
Read moreJuly 22, 2024
2012 Email Marketing and Insights for 2013 Email Marketing and Mobile Expansion Implications: In 2013, just optimizing email for mobile will not be enough. You also must identify your mobile users and send a specific creative developed for their devices, or experiment with...
Read moreJuly 22, 2024
3 Content Engagement Metrics You Can’t Ignore
Read moreJuly 22, 2024
3 benefits Prospectr Predictable Revenue can afford you We designed the Prospectr Predictable Revenue System specifically to help our clients have access to new, warm leads 24/7, 365. After all, customers are the lifeblood of any business. The program is so much more than just a.
Read moreJuly 22, 2024
3 Fastest Ways Guaranteed to Help You Make Your 2nd Half Sales Numbers
Read moreJuly 22, 2024
3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately
Read moreJuly 22, 2024
3 Sneaky Tricks to Adding Urgency So You Sign More Contracts
Read moreJuly 22, 2024
3 Ways to Follow Up Without Feeling Like (Or Being) An Obnoxious Pest
Read moreJuly 22, 2024
4 Changes to Make to Your LinkedIn Profile to Drive Qualified Leads
Read moreJuly 22, 2024
4 Dumb Sales Mistakes You Can Make (And What to Do Instead) Do you like to be seen as dumb? You work so hard and come so far to finally talk with your prospect… And then you do one of these stupid things (fortunately we’ll tell you what to do instead): 1. You Talk More […]
Read moreJuly 22, 2024
4 Killer Sales Funnel Marketing Mistakes You’re Making (And How to Fix Them)
Read moreJuly 22, 2024
4 Mistakes Your Proposal Makes that Don’t Close the Sale
Read moreJuly 22, 2024
4 Reasons You Should Be Automating Your B2B Workflows Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to...
Read moreJuly 22, 2024
4 Secrets to Overcoming Common B2B Sales Objections So now you’ve done all this hard work. You reached out to a bunch of customers (or had someone do that for you), and all kinds of leads are pouring in. You talk to a bunch of them at length, but you’ve had no luck converting...
Read moreJuly 22, 2024
4 Simple (And Non-Creepy!) Tricks to Research Your Prospects Online
Read moreJuly 22, 2024
4 Things to Ask When Hiring a Lead Generation Company What are you really getting when you hire a lead generation company? Finding the right lead generation company to maximize your business’s outreach, ability to attract and retain clients, and boost your company’s bottom line..
Read moreJuly 22, 2024
4 Things Salespeople Do That Irritate Customers and Lose Business
Read moreJuly 22, 2024
4 Tips to Shoot Your Referral Selling Through the Roof
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4 Ways to Boost Your Content Marketing Strategy
Read moreJuly 22, 2024
5 Awesome Ways to Supercharge Email Lead Conversions So you’ve got a nice flow of leads coming in… But what do you do to convert as many of them as possible? Do this - and your sales will take off: 1. Follow Up with Lightning Speed Leads 360 did an analysis of more than 25 […]
Read moreJuly 22, 2024
4 Web Design Mistakes to Avoid in 2016
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5 Best Practices for Effective Lead Scoring
Read moreJuly 22, 2024
5 Biggest Mistakes Sales Managers Make When Interviewing
Read moreJuly 22, 2024
5 Expert Ways to Personalize Your E-mails Today
Read moreJuly 22, 2024
5 Facebook Marketing Resources 1. Facebook Studio - Facebook Studio’s goal is to create a community where agencies can be inspired to develop marketing strategies that are inherently social. There is gallery of marketing efforts as well as its own Studio Awards for campaigns...
Read moreJuly 22, 2024
5 Lies Lead Gen Companies Tell You (And the REAL Truth) Every industry has its misnomers - lead generation’s no exception. “The more, the better” - sounds good, right? Maybe, maybe not. Let’s take a look at some of the common lies you might hear, and the truth you’re looking for.
Read moreJuly 22, 2024
5 Necessities for Your Sales Team It doesn’t matter if you are a teleprospector or a sales person, the way you organize your assigned accounts will always be up to you. To ensure you have the proper oversight of your accounts, they should be organized so they benefit both you...
Read moreJuly 22, 2024
5 Reasons Why SEO is Critical for Digital Sales Success SEO is an essential aspect of digital sales success for any business that wants to succeed in the online world. Without it, your website and digital presence will struggle to be seen and rank well in search results, meaning.
Read moreJuly 22, 2024
5 Reasons You Shouldn’t Do B2B Email Outreach Inhouse
Read moreJuly 22, 2024
5 Steps To Email Marketing Success 5 Steps To Email Marketing Success: . Proper Planning - start all campaigns with your bottom line goals in mind. This will influence your email copy planning and design. Consider your marketing strategy as you plan and start to write the email..
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7 Email Marketing Best Practices to Boost Your Sales and Increase Customer Engagement If you’re looking to boost sales and increase customer engagement, email marketing is still an incredibly effective tool. With the right strategy, it can be used to build relationships with...
Read moreJuly 22, 2024
7 Steps to Gaining a Large Following on Twitter
Read moreJuly 22, 2024
7 Tips For Building Your B2B Brand Identity With Content Marketing If you think a B2B brand identity is merely aesthetic elements like a logo, then we’re really happy you’re here. A business without good branding can feel a lot like the tin man before he gets a heart, just an...
Read moreJuly 22, 2024
7 Years With Everlasting Capital - Celebrating An Amazing Client and Partnership We’ve been working with Josh Feinberg at Everlasting Capital for 7 years and in that time we’ve grown our businesses together by leaps and bounds. We’ve grown together as partners and friends and...
Read moreJuly 22, 2024
A 5-Minute Guide to B2B Content Marketing Success
Read moreJuly 22, 2024
A Penny Saved… Might Cost you a Dollar. By: Rachel Pedersen
Read moreJuly 22, 2024
Acquire Traffic - Pull Marketing Lead Generation The ways that businesses pull in business and acquire traffic is extremely interesting. There are many ways to acquire bottom line business growth, but each of these ways start out of the general principle of either pushing the...
Read moreJuly 22, 2024
Are your Marketing Messages/Campaigns Hitting the Target?? Have you ever been asked if you need Baseball equipment… before being asked if you even play the game? I was at a restaurant recently when the waiter asked if I would be interested in a chocolate fudge brownie with ice...
Read moreJuly 22, 2024
Acquisition of Internet Marketing Companies There has been a steep rise in the number of internet marketing companies around the world. With the availability of numerous resources over the web to market one’s products or services, the internet marketing industry has seen a major.
Read moreJuly 22, 2024
Are your testimonials doing more harm than good? Testimonials can amplify your value proposition ten-fold; a person speaking directly about your brand and your product provides a source of assurance and experience to your target market. But is there a right and wrong way to...
Read moreJuly 22, 2024
Avoid a “No Decision” Over the years sales deals have been closing at a lower and lower rate, and what is worse is that a higher percentage of these are seeing the prospect make no decision at all. Losing a deal to a competitor is something that businesses can get over because...
Read moreJuly 22, 2024
B2B Marketing is still about real relationships, here’s why For businesses that sell products, goods, and deliver services to B2B customers, having an effective sales lead generation strategy is essential for surviving - and thriving - in the corporate world. To gain a...
Read moreJuly 22, 2024
B2b Sales Lead Generation Techniques Sales lead generation is the first step to building a firm customer base. There are various ways in which a business can generate leads for B2B sales. I will highlight some of the best B2B sales lead generation techniques in this blog....
Read moreJuly 22, 2024
Benefits of Hiring a Lead Generation Company When your company is faced with the question of whether to take up lead generation internally or outsource it to a lead generation company, you need to weigh the pros and cons of both the approaches. It is mostly about saving time and.
Read moreJuly 22, 2024
Building a Quality Email List The best email lists are those that contain the names of loyal repeat customers, referral sources who respect others privacy and interested prospects who know you and your business well enough to recognize your emails. Building a permission based...
Read moreJuly 22, 2024
Customers the lifeblood of any business, and building their loyalty is just as crucial as attracting new ones. In today’s digital marketing landscape, email campaigns remain a time-tested approach to achieving this goal. They offer a cost-effective means to connect with your...
Read moreJuly 22, 2024
Business - What Really Matters. As an entrepreneur I appreciate statements like this: Start-ups what do we want? Answer: Trust. Prospectr Marketing was founded by my dad and I. He is also my business partner. We founded this company for many of the same reasons that American’s...
Read moreJuly 22, 2024
Can You Define Your Businesses Value Proposition? Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is - Can EVERYONE on your team convey it? Please see the white paper below for best practice..
Read moreJuly 22, 2024
Client Marketing Portals and Dashboards Client Marketing Portals and Dashboards The Internet allows companies to operate in unprecedented ways. Taking advantage of online technology, Prospectr develops customized marketing portals and client dashboards that enable clients to...
Read moreJuly 22, 2024
Cold Calling Are there laws for cold calling? Cold calling and lead generation have always been the front line for obtaining new business and prospects, but why are there failures in cold calling and why has it been stereotyped by many as a waste of time? People don’t realize...
Read moreJuly 22, 2024
Content Delivery and Engaging the Changed Buyer Marketers can no longer sit back and “buy attention” through mass media and then rely on professional salespeople to step in to guide buyers from discovery call through close. Engaging the changed buyer requires new insight. Search.
Read moreJuly 22, 2024
Content Marketing - The Importance of an Active Website They say that content is king…the Yin to social media’s Yang. In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging...
Read moreJuly 22, 2024
Content Marketing The golden key to developing new business is a myth. New business is developed by hard work and commitment to a marketing and sales process. This process is driven by the content. Great Content drives great campaigns: It provides value to your target audience...
Read moreJuly 22, 2024
Coordinating Marketing and Sales Efforts Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a...
Read moreJuly 22, 2024
Converting Prospects to Clients Sometimes businesses focus so much on their current clients and trying to find new prospects that they don’t pay nearly enough attention to converting the prospects they have already acclaimed into clients. The list of prospects that your company..
Read moreJuly 22, 2024
Creating a Successful Website There is a lot that goes into creating a successful website, and it does not just happen with a blink of an eye. Have you ever seen a website that was so intriguing and eye-catching that you wish it was yours and wondered how did that come to be?...
Read moreJuly 22, 2024
Crowdsourcing: Improving Content Marketing Marketers are constantly searching for ways to add channels where their investments will pay off with content that sells. Content marketing continues to evolve and mature while also being able to solve some of the world’s toughest...
Read moreJuly 22, 2024
Customer Service - ALWAYS ADD VALUE Our attitude should be one in which we have not arrived, but always need to be adding value to our clients. As a customer service rep, or salesperson you should never consider yourself done with any client because of past success. I have had...
Read moreJuly 22, 2024
Customer Service - Small Business Five Simple Marketing Tips for Small Businesses - An infographic by the team at The Mines Press
Read moreJuly 22, 2024
Database Lead Generation Overview In bringing together the leading data providers you can create a great business development platform centered around database lead generation, which can comprehensively cover B2B markets. My team and I use our experience along with our...
Read moreJuly 22, 2024
Direct Marketing Companies: Why They Fail? Although direct marketing can be a smart move if carried out intelligently, there are a couple of things that do frequently go wrong with the strategy of the direct marketing companies. Such strategic errors can spell doom for the...
Read moreJuly 22, 2024
Do This to Leave Voicemails that Get More Callbacks “Hey John. This is Steve. Just checking in to see the status of your thoughts on our proposal.” Nice job - you followed through! That shows great commitment and reliability, doesn’t it? It does, but here’s the problem with...
Read moreJuly 22, 2024
Do You Know WHY Your Prospects Want to Meet with You?
Read moreJuly 22, 2024
Does Social Selling Work? Or Is It Just a Fad?
Read moreJuly 22, 2024
Drive Growth Use Content Marketing The importance of content the is often put on the back burner when trying to drive business growth. This tool in your arsenal of marketing efforts should never be put behind other tools: Linkedin, new phone software, email providors, Facebook,..
Read moreJuly 22, 2024
Drive Leads With these Three Simple Content Marketing Tips Focused, high-quality content marketing strategies can significantly boost your company’s bottom line. Successful content marketing tactics involve building brand authority, trust, and interest in your brand through...
Read moreJuly 22, 2024
Effective Lead Generation Prospectr’s Travis Piepho was recently interviewed by agency scaling consultant Kelly Campbell. Here’s what he had to say: Want to Ignite Your Sales Pipeline and get qualified leads sent directly to you? Check out Ignite Your Sales Pipeline today!
Read moreJuly 22, 2024
Email Delivery Tips How we monitor delivery We have developed some instrumentation so we can monitor how we are doing on getting messages to our users’ inbox. Our applications tag each outgoing message with a unique header with a hashed value that gets recorded by the...
Read moreJuly 22, 2024
Email Marketing - Best Practice The day of the pitch has passed. Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is “the most personal advertising medium in history,” says...
Read moreJuly 22, 2024
Email Marketing for Beginners: A Guide to Getting Started Are you considering stepping into the realm of email marketing to boost your business? You’re on the right path! Email marketing remains one of the most powerful tools in your marketing arsenal. In this guide, we’ll walk..
Read moreJuly 22, 2024
Email marketing isn’t going anywhere Email has been around since 1972, but it didn’t hit the mainstream until 1995 when America was introduced to AOL. Over the course of the last 20 years, marketing and tech experts alike have warned of the impending email extinction as well as..
Read moreJuly 22, 2024
Email Marketing: Spam Free Email marketing is becoming an important aspect of businesses today, and along with this comes a very important and necessary task: Spam proofing. It is already hard enough to grab the attention and retain interest of potential prospects, but making...
Read moreJuly 22, 2024
Email Marketing Tactics and Considerations Email messages should be more personal and less like a template - 137% more interaction from a simple personal message - http://sherpablog.marketingsherpa.com/email-marketing/email-personalization/. This is true and should be considered.
Read moreJuly 22, 2024
Email Marketing Tips Capturing the attention of a prospect in email marketing can be quite a challenge sometimes. It takes time, trust, and an ability to visually attract a prospect. Here are four email marketing tips to help build your clientele.The Reward DeliveryEmail is a...
Read moreJuly 22, 2024
Email Marketing: What Causes People to Stop, Click, and Read?
Read moreJuly 22, 2024
Essentials For Success as an Inside Sales Rep. I found these Tips to be helpful in managing my different accounts I hope you do as well: Get rid of what you don’t need: Prospecting lists can get messy. Sometimes a company will be imported with so many contacts it actually is a...
Read moreJuly 22, 2024
Facebook Marketing Mistakes Facebook is an excellent solution for reaching out to a large audience. The social networking monster is becoming more and more popular for companies as a way to market their business. Their audiences are provided with information that is very...
Read moreJuly 22, 2024
Fast and affordable ways to access more cleaning leads Is your cleaning business taking advantage of online platforms like YouTube and Facebook? Do you have a company website or blog where you regularly post engaging, high-quality content? Considering 95% of adults between 18 -..
Read moreJuly 22, 2024
Four Necessities for a Content Marketing Campaign Content Marketing centers around: valuable data, a conversational tone, an engaging story, and maybe some compelling design are all components that make up great content. Each one of these elements is central for grabbing...
Read moreJuly 22, 2024
From Surviving - to Thriving: Most critical decisions Cleaning Company Owners can make After years of partnering with over 50 cleaning companies from across the country and listening to their challenges and successes, we want to share how cleaning company owners go from drowning.
Read moreJuly 22, 2024
Generate Leads and Develop Prospects With LinkedIn Almost 83% of all professionals are on LinkedIn, and it has become arguably the number one social media platform for professionals. Businesses tend not to tap into the gold mine of possibilities like they can. The potential for..
Read moreJuly 22, 2024
Go Viral with Video Marketing Have you noticed that today’s consumers are more engaged and interacted through video? It is safe to say that online video marketing has grown immensely over the years for businesses, and rightfully so. Just look at the popularity and variety that...
Read moreJuly 22, 2024
Great Content Marketing Tips for Writers Block We have all been there before: unable to think past the first sentence of a post, or article. These next two paragraphs focus on the ways that we have found to get past writers block. Content Marketing is driven by your ability to...
Read moreJuly 22, 2024
Great Marketing Focuses on THIS, Not Features or Benefits
Read moreJuly 22, 2024
How a Multi-Touch, Multi-Media Prospecting Approach Multiplies Results This article discusses prospecting strategies and how to efficiently reach your target market. Media Channels Frequency Reach Calendar Audiences Creative Activity Reporting Marketing campaigns establish brand.
Read moreJuly 22, 2024
How does email lead generation work? Email has proven itself over and over as one of the most effective ways to reach a target audience. While cold calling has been around forever and social media generates headlines, email continues to be the lone soldier constantly answering...
Read moreJuly 22, 2024
How has mail, delivering messages, and email transformed? Remember the good ol’ days when carrier pigeons, pneumatic tubes, dogsleds, mules, horses, and telegraphs were “hot new ways” to deliver a message? Ok fine, how about remember the good ol’ days when your Grandpa would...
Read moreJuly 22, 2024
How Much Each Touchpoint Adds to Your Marketing Costs
Read moreJuly 22, 2024
How Prospectr Helped 3D Medical Design Firm Cosmocyte Increase Their Hot Lead Count 33% Per Month with Lead Nurturing “After 8 years of business, I’ve tried just about everything. I’ve tried telemarketing, simple email marketing, hiring of sales staff, holding booths at trade...
Read moreJuly 22, 2024
How Prospectr Helped ACP Facility Services Receive 973 Qualified Leads Through E-mail Marketing “Prospectr has been very professional and a pleasure to work with. Their follow up is quick and responsive. From the owners on down, everyone has delivered what they promised.” -...
Read moreJuly 22, 2024
How Qualified is Your Sales Lead? How many times have you talked to a lead, had all the signs look good, and then you ask for the sale, and the lead’s jaw drops? It happens. And congratulations, you just wasted hours dancing with the client and writing a fancy proposal! What...
Read moreJuly 22, 2024
How the Sales Process REALLY Works (Versus What You Should Do)
Read moreJuly 22, 2024
How to Accurately Measure the ROI of Your Content
Read moreJuly 22, 2024
How to Add Value to Every Prospect Interaction So Customers Can’t Wait to Do Business with You
Read moreJuly 22, 2024
How to Avoid Becoming One of the 1 Million Sales Casualties by 2020
Read moreJuly 22, 2024
How to Build a Strong Alliance Between Marketing and Sales
Read moreJuly 22, 2024
How to Build Relationships with Powerful Executives
Read moreJuly 22, 2024
How To Create A Winning Digital Advertising Campaign Are you looking to create a successful digital advertising campaign? If so, you’ve come to the right place. Digital advertising can be a great way to reach your target audience and grow your business. However, it requires...
Read moreJuly 22, 2024
How to Define Your Target Market and Create New Sales “The way customers buy is changing profoundly. This mandate changes the way marketing and sales engage and develop customers. Leads that translate into qualified opportunities are at the core of the new engagement strategies..
Read moreJuly 22, 2024
How to Develop a Strong Call to Action that Increases Your Sales
Read moreJuly 22, 2024
How to Find Areas for Improvement in Your Sales Funnel
Read moreJuly 22, 2024
How to Find Direct Contact Information for Any Prospect
Read moreJuly 22, 2024
How to Get in Touch with More Decision Makers “I’m sorry, he’s out to lunch right now. Can I take a message?” “Can you call back later?” “He’s not in right now. Would you like his voicemail?” “Sure, one second,” and then you sit on hold for more than 5 minutes… How many times...
Read moreJuly 22, 2024
How to Get the Most Out of Your Sales Team Without Buying Expensive Training Is sales training an expense or an investment? In most cases, it’s an expense that does your company almost no good at all. Tom Bird and Jeremy Cassell, authors of the Financial Times Guide to Business..
Read moreJuly 22, 2024
How to Get Your B2B Outreach Program to C-Level Executives With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch. So how do you...
Read moreJuly 22, 2024
How to Never Lose a Sales Lead’s Information Ever Again! Wow…that had to be the best conversation you’ve ever had with a client! So you store their information like you always do. A few weeks later, when you’re ready to follow up, you look all over and can’t find it! Urgghhh! So.
Read moreJuly 22, 2024
How to overcome Inside Sales Challenges? Inside sales is a challenging and competitive field, but with the right strategies and tactics, it’s possible to overcome the most common obstacles and be successful. Here are a few tips on how to overcome the biggest challenges facing...
Read moreJuly 22, 2024
How to Sell to Everyone Involved in the Decision (Not Just Your Prospect)
Read moreJuly 22, 2024
How to Write a Compelling E-mail Signature that Engages Prospects
Read moreJuly 22, 2024
How to Write E-mail Subjects Prospects Can’t Wait to Read
Read moreJuly 22, 2024
How You Can Qualify Your Leads Without Wasting Your Time
Read moreJuly 22, 2024
Improve Lead Generation 10 Questions to Ask and 10 Actions to Take Basic questions to ask about your marketing spend regarding how to improve lead generation: How much will it really cost? Is the objective clear: Are we looking to gain awareness, interest, or response? What are..
Read moreJuly 22, 2024
[Infographic] Perceptions of Real-Time Marketing, And Actionable Insights on How This Trend is Evolving Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any...
Read moreJuly 22, 2024
Internet Marketing - Tips To Building a Solid SEO Base W/ Google Webmaster Tools Google Webmaster Tools is one of the most powerful tools available to internet marketing, as it provides direct insights into how Google views your website; and best of all, it’s free! However, if...
Read moreJuly 22, 2024
Intro to Business Didn’t Prepare Me. By Rachel Pedersen
Read moreJuly 22, 2024
Is your email signature YOUR email signature? By Liz Donehue Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for..
Read moreJuly 22, 2024
Lead Generation Company - How to Evaluate Your Marketing Partner Prices Lead Generation Company Benchmarking As a business owner and marketing guy - I am consistently evaluating other lead generation company prices and marketing service offerings. Here are few things I have...
Read moreJuly 22, 2024
Lead Generation Should Impact ROI Many companies generate leads, but do not track how those leads convert into new accounts. It is important to have feedback and insight from your sales team. To really bridge this gap between sales and marketing you need to cultivate a team that.
Read moreJuly 22, 2024
Lead Generation: Stages of Engagement Optimized Lead Generation Lead generation requires us to understand and follow the different stages of engagement that a business prospects progresses through. By analyzing a buyers “digital body language’ you can categorize buyers as the...
Read moreJuly 22, 2024
Lead Generation Statistics Lead Generation Statistics Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at...
Read moreJuly 22, 2024
Lead Qualification First off, let’s define what a lead qualification is. Lead qualification is a requirement that a prospect meets and this contributes to, whether or not they have a high chance of purchasing and are ready for sales engagement. There is no precise way of telling.
Read moreJuly 22, 2024
Learn How Marketing Automation Can Transform Your Business If you’re a business owner, you know that marketing is essential to success. But it’s also time-consuming, expensive, and sometimes difficult to manage. That’s why marketing automation is such a valuable tool. Marketing..
Read moreJuly 22, 2024
Lead Nurturing Practices Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and “keeping in touch” with them regardless of time. While nurturing leads,.
Read moreJuly 22, 2024
Leverage LinkedIn: Grow Your Business LinkedIn is a business networking site, however, it is not used like it is meant to be. Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that. If you really...
Read moreJuly 22, 2024
Marketing Automation Benefits Marketing Automation Benefits Marketing Automation is the process of delivering engaging, relevant, timely and valuable content that will be of interest to your specific target market. Marketing Automation’s purpose is to improve Sales Lead...
Read moreJuly 22, 2024
Marketing Leader: Best Practice Lead Generation There are a lot of ways to acquire leads, but there’s no determining which ones work best without testing. But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic. This is..
Read moreJuly 22, 2024
Marketing Resources That Really Do Add Value! With so many sales and marketing buzzwords like: Drive Marketing ROI, Lead Nurturing, Efficient Conversion, Marketing Best Practice, etc… Marketing Manager can get conned into working deals that don’t ever end up impacting your...
Read moreJuly 22, 2024
Email marketing is a powerful tool in the digital era. The size of your email list isn’t the only important aspect when it comes to successful email marketing campaigns. Equally essential is ensuring your emails get opened and read. A lot has to do with your email subject lines,.
Read moreJuly 22, 2024
Measure Your Content Marketing Success Many businesses and companies measure their content based on responses from blogs, articles, and different signups, when they should be measuring their content marketing based on a broader perspective with deeper questions. Yes, you can...
Read moreJuly 22, 2024
Measuring social media contest success Today, many businesses are involved in social media contests and, thus, it is imperative to define what “success” looks like? So, measuring social media contest success is important and the first step should always be asking “what are we...
Read moreJuly 22, 2024
Media - How Using a Variety of Mediums Will Result in More Sales Media is defined as how you approach your target market. It closely relates to the market that you have segmented, targeted and qualified. It encompasses frequency, media channels, reach, calendar, audiences,...
Read moreJuly 22, 2024
Measuring Marketing Success Based on Cost Per Lead Kills Companies Cost per lead kills companies because there is a very basic conflict of interest: One department sets quantity standards, while another department sets the budget and another group is responsible for implementing.
Read moreJuly 22, 2024
Mission Matters: Defining the What, How and Why of Your Business
Read moreJuly 22, 2024
Network Yourself at a Marketing Event After you are done with a long day’s work and the only thing on your mind is kicking back and relaxing, the one thing you don’t want to be thinking about is work. The summer months make it even more difficult to think about work when you...
Read moreJuly 22, 2024
New Generation of Marketing Lead generation and prospecting for new business are common and traditional words found in our dynamic and post modern world of marketing. Business has changed over the past years and the change continues to accelerate. Change consumes an incredible...
Read moreJuly 22, 2024
Ohhh, So you’re in marketing… 8 (and More!) Disciplines The Marketing Field Demands
Read moreJuly 22, 2024
Onboarding: Welcome Aboard New employees, specifically new sales partners, are brought in by organizations that want their services and skills to increase productivity and make them money. In order for this to happen it is very important that they have a smooth, but quick...
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Online Body Language - Increase Revenue and Shorten Sales Cycles Many early-stage sales engagements happen almost exclusively online today sales and marketing executives who understand and plan for this will increase revenue. Buyers do not need a sales rep until they are further.
Read moreJuly 22, 2024
Online Marketing - WordPress Optimizing your WordPress site is extremely important if you want to compete with the millions of other sites online. To begin with, have you been taking advantage of the SEO controls that are available through WordPress themes. These themes do...
Read moreJuly 22, 2024
Outbound Marketing Tips for 2013 Marketing Tips for 2013: kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Below are some of the intangibles and physical assets you should be mindful of within the first two.
Read moreJuly 22, 2024
Performance-Based Internet Marketing: SEO Optimization Search Engine Optimization Basics (SEO): Search Engine Optimization is the process of continually optimizing a website for search engines to increase the overall ranking of the website and its pages About SEO INCREASED...
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Permission Marketing: A Dating Relationship Time is the biggest and most valuable asset and commodity that consumers say they don’t ever have enough of. Permission marketing is the marking strategy that respects this valuable commodity. Where respect is given, respect is earned..
Read moreJuly 22, 2024
Personal Customer Service When we consider customer service we think of our companies lifeblood. How is customer service being reduced to such an impersonal experience? I respect insightful response programs that create knowledgeable and timely response to prospects, or...
Read moreJuly 22, 2024
Presentation Matters The scene is set. The newlyweds are celebrating their first Valentines day and he is out to impress. A romantic dinner complete with roses, wine and candlelight. Some may argue that a surf n’ turf dinner like the one above could be presented in a sloppy,...
Read moreJuly 22, 2024
Private: Designing Your Web - By Liz Donehue I’m currently on Hour 8 of being on the internet. I’ve responded to emails, made some proofreading revisions, and scanned CNN. Unfortunately for me, a frequent visitor of the Atlanta-based news source, CNN has chosen to remodel their..
Read moreJuly 22, 2024
Private: From Phonebooks to Google Books - by Liz Donehue Admit it, you’ve probably Googled something today - the current temperature, the latest NFL playoff standings, maybe even yourself. In the last ten years, Google has successfully replaced the phonebook (not to mention...
Read moreJuly 22, 2024
Private: From Phonebooks to Googlebooks Part 2 - By Liz Donehue It’s officially 2015. The past year was a great year for me. The Seahawks won their first Super Bowl, I got to try steak tartare for the first time without my body launching a Moonlight Sonata-esque attack against...
Read moreJuly 22, 2024
Private: How to Create A Lead-Generating B2B Website
Read moreJuly 22, 2024
Private: Like, Comment, and Share. - By Liz Donehue I was in high school when Facebook was introduced to the public. In the fall of 2005, right when students were registering for classes or dropping classes (or even dropping out), Facebook became available for anyone with a .edu.
Read moreJuly 22, 2024
Private: Voicemails and How to Leave Them - by Liz Donehue I currently have 16 voicemails in my mailbox, most of which are from my mom who is trying to establish that I received her previous seven voicemails. As I listen to these voicemails, it’s easy to decipher which...
Read moreJuly 22, 2024
Prospectr Data Process: How We Source, Send, and Strategize B2B Lead Generation Campaigns For Success One of the most important factors when considering a digital marketing campaign is the “data.” You can have the best crafted, catchiest and most relevant message of all time,...
Read moreJuly 22, 2024
Prospectr is a Leading Minneapolis Digital Marketing Agency on Clutch! While many agencies promise high-quality leads and an effective internet marketing strategy for your business, few have the resources and expertise to deliver on these promises. That’s where the Prospectr...
Read moreJuly 22, 2024
Prospectr Marketing can help you navigate new Norms for Marketing Best Practices Whether your best potential client is on the same street or halfway across the globe, navigatingthe new norms of marketing has been challenging for many companies. Limited face to facemeeting...
Read moreJuly 22, 2024
Prospectr Marketing Referral Program Performance-Based Marketing Company Referral Program Do you know other people who are in need of performance-based marketing services? We’re willing to pay you a 5% commission on all services rendered over 6 months for every newly procured...
Read moreJuly 22, 2024
Prospectr’s Predictable Revenue System One of the most asked questions I get from business owners is, “How can you possibly understand my business well enough to sell it?” Since Prospectr Marketing serves over 50 different industry verticals, it is certainly a valid question -...
Read moreJuly 22, 2024
Re-Engagement for Your Email Campaign Your email marketing campaigns don’t stay up to date over time, the databases slowly die. 25% of your list will expire over time as people switch jobs, switch email providers, or unsubscribe. A re-engagement email campaign will not only wake.
Read moreJuly 22, 2024
Reaching Your Target Audience What makes your voice louder than the thousands of others in your industry? What can you do to beat thousands of competitors and gain your prospects attention? How can you efficiently market to the right people who are ready to make decisions? It...
Read moreJuly 22, 2024
Reaping the Value of Long-Term Leads In 1885, William Lever of Lever, Bros. said, “half of the marketing money that you spend is wasted-trouble is you don’t know which half.” We have found that more than half of your $$$ might be wasted because marketing and sales just do not...
Read moreJuly 22, 2024
RevEngine™ is Your Answer for Struggling Revenue Goals! RevEngine™ is the most comprehensive and most cost-effective revenue generation platform on the market. It will help your company create campaigns, build marketing tools, and sell to prospects. Through many different online.
Read moreJuly 22, 2024
Revenue Performance Management and Understanding Buyers Revenue Performance Management is rooted first and foremost in clearly understanding buyers’ interests, motivations and goals from the earliest stages of awareness through to purchase, account growth, and advocacy of our...
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Revenue Process Optimization and The New Drive for High Quality Data Building an effective high performance revenue process requires the right frameworks, measurements and efforts to engage with prospects and guide them through the buying cycle. This process performs best when...
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Revenue Process Optimization: Brand Perceptions In this day and age, a company’s online reputation is everything. A company with positive online reviews and a clean Google profile is one that is set to thrive; a company with a negative public perception, perpetuated by...
Read moreJuly 22, 2024
Revenue Process Optimization: Passive Discovery Understanding how your messages are passively discovered is an interesting factor in determining your investment strategy. Many paid techniques for passive discovery - such as banner advertising for instance - are inherently...
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Sales Lead Generation Success Factors Critical Success in Sales Lead Generation Generating quality sales leads is a critical success factor in achieving all companies’ revenue goals. Research shows that as an industry becomes more competitive, the need to generate high quality...
Read moreJuly 22, 2024
Seal the Deal with These 6 Sales Closing Techniques
Read moreJuly 22, 2024
SEO Principles In order to market a successful blog, it is important to know that writing solid content is not the only factor. As always, content is king, but SEO is an art. You don’t have to be an SEO professional or genius to get your rankings up, even though it wouldn’t...
Read moreJuly 22, 2024
SEO Tips For Your WordPress Site Are you looking for a way to get your WordPress site noticed on Google? Search engine optimization can be tricky and daunting to some, but it can be rewarding to those who put these SEO tips into practice. Remember, SEO is made from 2 sources,...
Read moreJuly 22, 2024
Should You Panic about the Rise of Adblockers?
Read moreJuly 22, 2024
Should Your Company Invest in Sales Acceleration Technology?
Read moreJuly 22, 2024
So You Have Writer’s Block. Now What? by Rachel Pedersen
Read moreJuly 22, 2024
Social Command Centers Today, the social media industry is frantically trying to keep up with the real-time environment and the fast pace of consumers. Due to the increase and sudden explosion of the many social media channels, consumers are more connected and influential than...
Read moreJuly 22, 2024
Social Media Can Help With Critical Aspects of Your Company There is confusion around social media for many companies, since many business teams are uneducated and do not know how social media can help their company with the most critical aspects of sales and marketing as well...
Read moreJuly 22, 2024
Social Media for the Small Business Is social media worth the investment? The answer is YES. Social media has a strong impact on sales as well as brand perception. Increase in sales has a positive correlation to the exposure of social media. Not only does social media build...
Read moreJuly 22, 2024
Social Media Plan Why do plans usually fail? They don’t fail because it was a bad idea, but they fail due to a lack of commitment. When there are no immediate results, and the end goal seems farther away than previously imagined, the plan goes down the drain. With that being...
Read moreJuly 22, 2024
Social Visibility and Link Building In the past link building for businesses was used for appearing in search results. However, social media has changed the face of building online businesses through sources like LinkedIn, Facebook, Twitter, etc. The new link building is now...
Read moreJuly 22, 2024
Solutions to 4 Most Common Sales Funnel Leaks
Read moreJuly 22, 2024
Social Media Overload The Telephone Still Works! There’s NO WAY social media should be replacing your cold calling campaigns or grass roots marketing efforts, if for nothing else, because we don’t want to lose our ability to engage in face to face conversation. There are already.
Read moreJuly 22, 2024
Speak to Buyers Pain Points and Your Offer Will Leap Ahead When marketing and selling to buyers it is important to understand not only why they might buy on behalf of the company, but also to understand why they might buy for their own personal reasons. Offer - the relevant...
Read moreJuly 22, 2024
SPEED UP Lead Generation Are your close ratios declining while your “no decisions” are rising? Is Sales asking for new marketing collateral without a reason? Then these might be signs of inconsistent messaging. This can slow down lead generation. In order to speed up lead...
Read moreJuly 22, 2024
Strange But True: Twitter is the #1 Social Site for Salespeople
Read moreJuly 22, 2024
Success Mindset: Why Failing Today Matters
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Successful Online Content Marketing Content Marketing is deemed the basis of any good inbound marketing strategy. There is increased competition in online businesses for brand building, search engine optimization, referral traffic, and lead conversion. Marketing content is an...
Read moreJuly 22, 2024
The Blog About Why to Blog by Chelsea Nolan
Read moreJuly 22, 2024
The Difference Between Demand Generation and Marketing
Read moreJuly 22, 2024
The E-commerce Revolution: What Trends to Look Out For in 2023 and Beyond The E-commerce Revolution: What Trends to Look Out For in 2023 and Beyond The e-commerce industry is constantly evolving, and companies need to stay ahead of the curve to remain competitive. As technology..
Read moreJuly 22, 2024
The Five Obstacles of Business Development and Sales Business development and inside sales professionals come across many hurdles that they must solve in order to keep a business up and running. Below are five common obstacles that the sales industry and business development...
Read moreJuly 22, 2024
The Fundamentals to Building a Strong Prospect Base Effectively identifying, reaching and qualifying your target market is extremely difficult. Efficiency is important in these steps: to identify your target market think about who needs and/or would receive value from your...
Read moreJuly 22, 2024
The Other Half of SEO: Improving Website Accessibility “Good” SEO has two halves. One half is the obvious one that most people understand as content, consisting of high quality and relevancy. The other half that usually takes a back seat to the content side is accessibility. A...
Read moreJuly 22, 2024
The Modern Marketer Within the past 10-12 years there has been a remarkable renovation within marketing. Buyers can now have the control of how and when they access information within the purchasing process. In the midst of this, marketers have to work with tight budgets and...
Read moreJuly 22, 2024
The Real Benefits of Marketing Automation Software
Read moreJuly 22, 2024
The Right Way to Link - By Liz Donehue When I first heard about LinkedIn, I was fairly skeptical. A professional social media experience? Who would want such a thing? Turns out thousands of people. Millions, even. 300 million, to be exact. What separates LinkedIn from the rest...
Read moreJuly 22, 2024
The ROI of 7 Leading Digital Marketing Tactics
Read moreJuly 22, 2024
The Sales are All About the Stories There are a number of factors that set top sales people apart from the rest, but the most frequent is that they are great storytellers. A great story captivates and connects with people. A great story from a top sales person has points that...
Read moreJuly 22, 2024
The Smart Salesperson’s Guide to Making Coaching Work for Your Sales Team
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The Three Must-Have Elements For Building Sales Teams That Soar
Read moreJuly 22, 2024
Think You’re Not Working in Sales? Think Again! By Rachel Pedersen For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather.
Read moreJuly 22, 2024
Top 4 Devastating Lead Nurturing Mistakes Your SMB Makes Do you hear that squeaking sound in the background? That’s what happens to your business when you don’t take care of your leads like you should! Now every business goes through up and down cycles. But if you nurture your...
Read moreJuly 22, 2024
Twitter Strategies: Building Engagement Ever wonder why your tweet was never retweeted? You spent time on creating content or an article your brand and you thought it would drive traffic, awareness, and build engagement but it did not work. You ask yourself what else can I do to.
Read moreJuly 22, 2024
Uncovering The Secrets of Referral-Based Marketing If you’re looking to grow your business, referral-based marketing can be a powerful tool. It’s a great way to tap into the power of word-of-mouth, and it’s often more affordable than other forms of marketing. However,...
Read moreJuly 22, 2024
Understand Buying Stages and Increase Your Conversion Rates Many buyers moving through the different buying stages provide clues and insight that savvy marketers can use to engage them in relevant dialogue in a timely manner. At the top of this buying funnel is the broadest...
Read moreJuly 22, 2024
Understanding the Need For Prospecting The idea of prospecting is an overlooked concept for many companies because many decision makers are always looking for a way to bring in revenue faster and easier. Prospecting is neither easy nor timely and can’t be used simply to reap...
Read moreJuly 22, 2024
“Upselling”: How To Treat Customers Like Prospects Studies have shown that it can cost up to 5 times more to win over a new customer than it does to serve existing ones. With that being said, each customer should be treated like they are the best customer. Not only is upselling..
Read moreJuly 22, 2024
Understanding the Many Uses of Web Analytics Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today..
Read moreJuly 22, 2024
Use Social media for bringing traffic Social media is a great source to drive traffic for your business. Many businesses are using social media for bringing traffic to their websites, and to their sales teams. It is important to create trackable and targeted social media...
Read moreJuly 22, 2024
Use These 8 Mind-Blowing Statistics to Close More Sales Today
Read moreJuly 22, 2024
Warning: BANT Stinks for Qualifying Your Leads Budget, authority, need, and timeline - that used to be the old way to qualify leads. IBM developed it, and it worked well because in their heyday, no one had answers to prospect questions except the salespeople. Now, your prospects.
Read moreJuly 22, 2024
Warning: Don’t Make These 6 Moronic Marketing Mistakes Ahhh marketing… Some view it as a necessary evil, and others realize it’s your way of communicating with your target customer and meeting their legitimate needs. But what you don’t want to do is make a devastating marketing..
Read moreJuly 22, 2024
What are Retargeting and Marketing Automation? In the marketing, and especially the digital marketing industry, so much jargon floats around. And there’s so many techniques to use out there - more than your company has time to test! Plus, these tools and technologies all change..
Read moreJuly 22, 2024
What Doesn’t Work When It Comes To Lead Management Lead management really comes down to the basics. In this post we outline how to approach common problems in bridging the gap between your sales and marketing departments. Symptoms of a Lead Quality Problem: Leads are delivered...
Read moreJuly 22, 2024
What Exactly is “Disruptive Marketing?”
Read moreJuly 22, 2024
What Makes a Blog Post Stand Out in 2016?
Read moreJuly 22, 2024
What Makes a Landing Page a “Landing Page?”
Read moreJuly 22, 2024
What to do About Buyers Completing 60% of the Sales Process Before Talking to You
Read moreJuly 22, 2024
What to Do to Make Sure Your Content Gets Shared
Read moreJuly 22, 2024
What’s Your Unique Selling Proposition? You do have a “unique selling proposition,” don’t you? In one line, it’s what makes you so awesome to work with - why you’re so different than anyone else - that it’s stupid NOT to buy from you. Now unfortunately, many businesses think...
Read moreJuly 22, 2024
Whitepaper: Five Best Practice Tips for Sales Lead Development Download October’s Featured White Paper:
Read moreJuly 22, 2024
Why Do the Best Salespeople Seem To Have All the Luck?
Read moreJuly 22, 2024
Why LinkedIn Represents the Greatest Lead Gen Opportunity Ever
Read moreJuly 22, 2024
Your Brand’s True Colors Some of the most prominent brands in the world are defined and recognized by their colors. McDonald’s golden arches, Coca-Cola’s red, and UPS’s brown to name a few. Many of the most successful companies strategically incorporate their colors into their...
Read moreJuly 22, 2024
Your Employees Need Motivation in These 6 Ways That Don’t Include Money
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May 9, 2024
Leveraging Data to Improve Your Digital Marketing Efforts As businesses continue to shift their marketing strategies online, leveraging data has become increasingly important in maximizing your digital marketing efforts. Data can help optimize campaigns, target the right...
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