Performance-Based Internet Marketing: SEO Optimization
Search Engine Optimization Basics (SEO):
Search Engine Optimization is the process of continually optimizing a website for search engines to increase the overall ranking of the website and its pages
About SEO
- INCREASED TRAFFIC FROM YOUR TARGET AUDIENCE = INCREASED SALES LEADS!
- Search Engine Optimization helps customers find your website instead of a competitor’s website
- Compared to PPC Ads, natural listings generate 10x more click-through
- Customers assume that a website ranked as a top search result is more relevant
- Search Engine Optimization can single-handedly allow a business to take over an industry
What our SEO Efforts Involve
- Creating positive movement in search engine rankings for specific pages and keywords
- Targeting local markets in search engine rankings
- Build and Optimize Any Additional Pages Necessary to Target New Markets
- Build Links to These Pages to Increase their Ranking
Link Building
The truth about high quality links is that they are extremely difficult to get and take a considerable amount of time and effort. Most good links for a website generally take an e-mail or phone call to acquire.
A good link building strategy focuses on targeting high Page rank websites from around the country in related industries. Its process avoid auto approved directories and other popular techniques that are considered spam by Google. Focus on quality over quantity.Link building is a 5-phase process:
1) ****DiscoveryCreate a comprehensive map of related industries and keywords relative to a clients’ website.The team then conducts research to discover related websites that could serve as great sources for links.2) ****StrategyThe key to a successful link building campaign is developing an effective strategy for landing sustainable links in related industries. Once a niche market in a related industry has been established, the key will be finding ways to add value to other websites via guest posts, links from other websites, news stories, etc.3) ****NegotiationAfter contacting several hundred potential link partners, negotiation and follow-up will be required to land these links. Landing one good link may require 5 guest blog posts and can take 5-10 hours of work. Others can be as simple as writing a very well thought out e-mail and making a follow-up phone call to the main decision maker.4) ****ExecutionOnce the negotiation stage is complete, then create whatever collateral is necessary for getting a high quality link.5) ****Follow UpFollow up with the partner to make sure that the link is secure.