Prospectr Digital
Case Study

Amelia Building Maintenance: 80%+ Close Rate on Warm Leads

Amelia Building Maintenance closes better than 80% of the warm leads Prospectr Digital delivers. A close rate that high is what happens when leads are genuinely qualified and delivered with context, not scraped and sprayed.

The situation

Amelia Building Maintenance had tried several marketing companies without producing results. The problem was lead quality: unqualified or shared leads that wasted the sales team's time and rarely closed.

The program

Prospectr delivered exclusive, qualified facility decision-makers through segmented cold email and follow-up - each lead a prospect who had genuinely expressed interest, handed over with full conversation context so the sales team could pick up warm rather than cold.

The results

  • 80%+ close rate on warm leads delivered
  • Qualified, exclusive leads with full context
  • Results after several other marketing companies failed to deliver
“Leads going to appointment are closing at 80%+. Only marketing company that produces results after trying several.”
Ray Fountain
Owner, Amelia Building Maintenance

What this means for building maintenance companies

Close rate is a function of lead quality. When a cleaning operator closes 80%+ of delivered leads, it means the qualification and context are right - the opposite of shared marketplace leads that arrive cold and cost the sales team hours. Judge any lead source on close rate, not volume.

Related: Commercial Cleaning Lead Generation guide · building maintenance companies

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