iNX Building Services: Targeted Outbound for a Building-Services Firm
iNX Building Services has worked with Prospectr Digital to generate qualified commercial cleaning and building-maintenance leads through targeted, geo-fenced outbound. iNX is part of Prospectr's long-running commercial cleaning client base.
The situation
iNX Building Services needed qualified commercial leads for its building-services book. As with most operators in the space, the challenge was reaching facility decision-makers systematically rather than depending on referrals and word of mouth.
The program
Prospectr ran segment-specific cold email to facility managers, property managers, and operations directors within iNX's service radius, driving to free walkthroughs with follow-up to convert replies into booked meetings.
The results
- Qualified commercial cleaning and building-maintenance leads generated
- Segment-specific outbound to facility decision-makers
- Part of Prospectr's established commercial cleaning client base
What this means for building-services firms
Building-services firms serve a mix of facility types, which makes segmentation the key lever - a warehouse and a medical office do not respond to the same message. Targeted, segmented outbound is how a building-services operator reaches each decision-maker with a message that actually lands.
Related: Commercial Cleaning Lead Generation guide · building-services firms
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