Be the brand AI recommends.
Generative engine optimization (GEO) is the work of getting your brand named, cited and recommended inside the answers that ChatGPT, Claude, Gemini, Perplexity and Copilot write. It depends on what the rest of the web says about you, so most of it happens off your website.
Your buyers now ask an assistant who to hire before they search, and the assistant answers with a short list of names. We measure whether you are on that list, find out why you are not, and do the monthly work that puts you there.
Schedule a GEO audit →Three layers of search, one program.
SEO, AEO and GEO are often used as if they mean the same thing. They do different jobs, and each one supports the next. The full breakdown is in our SEO, AEO and GEO guidebook.
Rank the page
Search engine optimization gets your pages into the list of links on Google and Bing. It is measured in rankings, clicks and organic traffic, and it is still where most assistants go to find pages to read.
SEO + AEO program →Be the answer
Answer engine optimization formats your own pages so an engine can lift a clear answer and cite you: answer-first copy, FAQ blocks, schema and a clean entity. It is mostly work on your own site and listings.
What is AEO? →Be the brand it names
Generative engine optimization earns your brand a place inside the answer an AI assistant writes. It depends on what the rest of the web says about you, so most of the work happens off your site.
GEO vs AEO vs SEO →Six signals an AI assistant uses to decide who to name.
No engine publishes a ranking formula. These are the inputs we see change answers when we re-run the same prompts month after month.
Third-party mentions
Assistants lean on independent sources. News coverage, industry roundups, association and chamber listings, podcasts and partner pages all tell a model that your brand belongs in the answer.
Reviews and sentiment
Recent, real reviews give an assistant something to say about you. Without them a model tends to describe a brand in flat, neutral terms, or to leave it out in favor of a competitor with a stronger record.
One consistent set of facts
When your website, Google Business Profile, LinkedIn and directories disagree on your name, phone number or services, the model has to guess. We lock one canon and enforce it everywhere it appears.
The same message everywhere
A brand that describes itself the same way on its site, in its content, in the press and on social gets associated with that topic. Scattered positioning gets scattered answers.
Pages a model can read and quote
Off-site signal still has to land somewhere. Answer-first pages, schema and static HTML give the engine a source it can cite when it decides to name you.
Fresh material
Engines re-read the web constantly. A steady cadence of new pages, posts, mentions and reviews keeps you in the answer after you first earn a place in it.
Measure first, then earn the mention.
Every GEO engagement starts with a baseline so the work is aimed at the prompts and sources that matter for your category, and so you can see the change.
Baseline and gap map
- ✓ Build the prompt set: the real questions your buyers ask an assistant before they call anyone
- ✓ Run the baseline across ChatGPT, Claude, Perplexity, Gemini and Copilot
- ✓ Record where you appear, how prominently, in what tone, and which competitors appear with you
- ✓ Map the sources the engines cite for your category and mark the ones that never mention you
- ✓ Lock your entity canon: one name, one address, one phone number, one description
Corroboration
- ✓ Fix every listing that disagrees with your canon and fill the directories you are missing from
- ✓ Start a real review cadence so the engines have recent customer language to draw on
- ✓ Align LinkedIn, Crunchbase and category profiles with the same facts and positioning
- ✓ Publish answer-first pages for the prompts where you should appear and do not
Distribution and measurement
- ✓ Earn new third-party mentions every month: press, roundups, associations and partner pages
- ✓ Publish on a fixed cadence so your topic association keeps building
- ✓ Re-run the prompt battery and report the movement against your baseline and your competitors
- ✓ Turn each report into next month's content and outreach plan
Rankings do not exist inside an AI answer. These five numbers do.
An assistant gives a different answer each time it is asked, so one screenshot proves nothing. We run the same prompt set on a schedule and report the pattern.
Visibility
How often your brand shows up at all across the prompt set.
Share of voice
How often you are the featured or cited brand, compared with a passing mention.
Sentiment
Whether the engine describes you in positive, neutral or negative terms.
Citation sources
Which domains the engines pull from when they answer, and which of those mention you.
Competitive set
Who appears in the same answers, and how that list changes month to month.
GEO works best on top of a site that is already readable.
If an assistant decides to name you and then cannot find a clear page to cite, the mention goes to someone else. That is why we pair GEO with the on-site work in our SEO + AEO program and the entity work in our AI Entity and Knowledge Panel program.
Local businesses usually start with AEO + GBP, because the map and your Google Business Profile feed local AI answers directly. We will tell you on the audit call which layer is holding you back.
What we need from you
- ✓ A list of the competitors you expect to be compared with
- ✓ Access to your website, Google Business Profile and review platforms
- ✓ Thirty minutes a month with someone who knows the business, for content and press angles
- ✓ Approval on anything published under your name. We never fabricate mentions, references or reviews
Common questions about GEO.
What is generative engine optimization (GEO)?
Generative engine optimization is the work of getting a brand named, cited and recommended inside the answers that AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Copilot write. It depends on what the wider web says about the brand, so it combines third-party mentions, reviews, consistent facts and well-structured pages.
How is GEO different from SEO and AEO?
SEO ranks your pages in search results. AEO formats your pages so an engine can lift an answer and cite you. GEO builds the presence around your brand, on other sites as well as your own, so an AI assistant chooses to name you when it writes an answer. Most businesses need all three.
Does GEO replace SEO?
No. Assistants that browse the web still use search indexes to find pages, and your own site is still where a recommendation sends the buyer. GEO adds a layer on top of SEO and AEO. It does not remove the need for either.
How do you measure GEO?
We run a fixed set of buyer prompts across the major AI engines every month and record whether your brand appears, how prominently, in what tone, which sources are cited and which competitors appear with you. Results are reported against your first-month baseline.
How long does GEO take to show results?
It varies with your existing footprint and how crowded your category is. Listing fixes and new reviews can change how you are described within weeks. Earning a regular place in answers for competitive prompts usually takes several months of steady mentions and publishing.
Can you guarantee that ChatGPT will recommend my business?
No, and no honest provider can. The engines decide what to say and their answers vary from one run to the next. What we commit to is the work that raises your odds and a monthly measurement that shows whether it is moving.
Find out what AI says about you today.
On the audit call we run your buyer prompts across the major engines, show you who gets named in your category and why, and scope a monthly program around the gaps.
Schedule your GEO audit →