Prospectr Blog
Expert guides on cold email, SEO/AEO, PPC, AI voice, and everything else that drives pipeline.
July 22, 2024
Measuring Marketing Success Based on Cost Per Lead Kills Companies Cost per lead kills companies because there is a very basic conflict of interest: One department sets quantity standards, while another department sets the budget and another group is responsible for implementing.
Read moreJuly 22, 2024
Measuring social media contest success Today, many businesses are involved in social media contests and, thus, it is imperative to define what “success” looks like? So, measuring social media contest success is important and the first step should always be asking “what are we...
Read moreJuly 22, 2024
Media - How Using a Variety of Mediums Will Result in More Sales Media is defined as how you approach your target market. It closely relates to the market that you have segmented, targeted and qualified. It encompasses frequency, media channels, reach, calendar, audiences,...
Read moreJuly 22, 2024
Mission Matters: Defining the What, How and Why of Your Business
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Network Yourself at a Marketing Event After you are done with a long day’s work and the only thing on your mind is kicking back and relaxing, the one thing you don’t want to be thinking about is work. The summer months make it even more difficult to think about work when you...
Read moreJuly 22, 2024
New Generation of Marketing Lead generation and prospecting for new business are common and traditional words found in our dynamic and post modern world of marketing. Business has changed over the past years and the change continues to accelerate. Change consumes an incredible...
Read moreJuly 22, 2024
Ohhh, So you’re in marketing… 8 (and More!) Disciplines The Marketing Field Demands
Read moreJuly 22, 2024
Onboarding: Welcome Aboard New employees, specifically new sales partners, are brought in by organizations that want their services and skills to increase productivity and make them money. In order for this to happen it is very important that they have a smooth, but quick...
Read moreJuly 22, 2024
Online Body Language - Increase Revenue and Shorten Sales Cycles Many early-stage sales engagements happen almost exclusively online today sales and marketing executives who understand and plan for this will increase revenue. Buyers do not need a sales rep until they are further.
Read moreJuly 22, 2024
Online Marketing - WordPress Optimizing your WordPress site is extremely important if you want to compete with the millions of other sites online. To begin with, have you been taking advantage of the SEO controls that are available through WordPress themes. These themes do...
Read moreJuly 22, 2024
Outbound Marketing Tips for 2013 Marketing Tips for 2013: kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Below are some of the intangibles and physical assets you should be mindful of within the first two.
Read moreJuly 22, 2024
Performance-Based Internet Marketing: SEO Optimization Search Engine Optimization Basics (SEO): Search Engine Optimization is the process of continually optimizing a website for search engines to increase the overall ranking of the website and its pages About SEO INCREASED...
Read moreJuly 22, 2024
Permission Marketing: A Dating Relationship Time is the biggest and most valuable asset and commodity that consumers say they don’t ever have enough of. Permission marketing is the marking strategy that respects this valuable commodity. Where respect is given, respect is earned..
Read moreJuly 22, 2024
Personal Customer Service When we consider customer service we think of our companies lifeblood. How is customer service being reduced to such an impersonal experience? I respect insightful response programs that create knowledgeable and timely response to prospects, or...
Read moreJuly 22, 2024
Presentation Matters The scene is set. The newlyweds are celebrating their first Valentines day and he is out to impress. A romantic dinner complete with roses, wine and candlelight. Some may argue that a surf n’ turf dinner like the one above could be presented in a sloppy,...
Read moreJuly 22, 2024
Private: Designing Your Web - By Liz Donehue I’m currently on Hour 8 of being on the internet. I’ve responded to emails, made some proofreading revisions, and scanned CNN. Unfortunately for me, a frequent visitor of the Atlanta-based news source, CNN has chosen to remodel their..
Read moreJuly 22, 2024
Private: From Phonebooks to Google Books - by Liz Donehue Admit it, you’ve probably Googled something today - the current temperature, the latest NFL playoff standings, maybe even yourself. In the last ten years, Google has successfully replaced the phonebook (not to mention...
Read moreJuly 22, 2024
Private: From Phonebooks to Googlebooks Part 2 - By Liz Donehue It’s officially 2015. The past year was a great year for me. The Seahawks won their first Super Bowl, I got to try steak tartare for the first time without my body launching a Moonlight Sonata-esque attack against...
Read moreJuly 22, 2024
Private: How to Create A Lead-Generating B2B Website
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