B2B Appointment Setting & Sales Development
We put qualified decision-makers on your calendar through a $600 per month retainer program, with appointments billed at $200 to $300 each depending on qualification depth. The retainer builds your brand in-market and earns you a way past the gatekeeper. The appointment fee is how we get paid, so our incentive is simple: no real conversations, no real revenue for us.
Book a free pipeline auditWhy appointment setting starts with a retainer
The hard part of B2B appointment setting is not the booking. It is getting a decision-maker to take the call in the first place. Gatekeepers, screened calls, and ignored inboxes all exist to filter out people the buyer has never heard of. A single clever email does not solve that. Repeated, relevant, credible presence does.
That is what the $600 per month retainer funds. Your program runs continuously rather than in bursts: targeted list building from our 200M+ contact database, multi-step sequences written and rewritten weekly, warmed and authenticated sending infrastructure, phone follow-up from real calling reps, and a team that owns your pipeline every single week. Over a few cycles your name stops being cold. That is when appointment volume climbs, and that is why the retainer is the foundation instead of an add-on.
We earn when appointments land
The retainer covers the cost of running the program. Our margin comes from booked appointments at $200 to $300 each, priced on how deep your qualification criteria go. Tighter requirements, such as verified budget authority or a specific timeline, sit at the higher end. If nothing gets booked, we do not earn, which keeps everyone focused on conversations that can actually close.
How our SDRs and calling reps work
Multi-channel outreach
We start by building a targeted list from our proprietary 200M+ contact database, then reach decision-makers through a combination of channels. Email opens the conversation at scale, and calling reps follow up to convert interest into a committed time slot. Working both channels together produces more booked meetings than either alone.
Qualification against your criteria
Before any meeting hits your calendar, we qualify the prospect against the criteria you define. That can include company size, budget signals, decision-making authority, timeline, and specific fit questions unique to your offer. You decide what qualified means, and we only book meetings that clear that bar.
Booked directly to your calendar
Confirmed meetings are scheduled straight into your team's calendar with full context on the prospect, including who they are, what they said, and why they qualified. Your closers walk in prepared.
Brand-building along the way
Every touch in the program carries your brand, not ours. Prospects who are not ready today still learn who you are, which is why appointment volume compounds the longer a retainer program runs. A pay-per-lead transaction gives you none of that residual value.
What about pay-per-lead?
We offer an exclusive pay-per-lead option for the right market: high-volume, transactional segments with short sales cycles where you want raw leads to work yourself. It is a secondary path, not the recommendation. It does not build your name, it gives you no leverage past the gatekeeper, and it optimizes for the leads that are cheapest to produce rather than the ones most likely to close. See the full comparison on retainer vs performance-based lead generation.
Industries we serve
Our appointment setting works for B2B companies with a clear ideal customer and a defined sales process. We regularly support commercial cleaning and janitorial franchises, facilities services, home services, professional services firms, SaaS companies, and other B2B service businesses. Any market where you sell to other businesses and can define what a good prospect looks like is a fit.
Getting started
We begin with a discovery call to define your ideal customer profile, qualification criteria, offer, and calendar logistics. From there we build your list, launch outreach, and start booking. As the program matures and messaging is refined, meeting volume and quality both climb.
Want a calendar full of qualified conversations? Book a strategy call and we will design an appointment setting program for your team. You can also explore our full B2B lead generation services.
Frequently asked questions
What is B2B appointment setting?
B2B appointment setting is a service where a specialist team prospects, qualifies, and books sales meetings on your behalf, delivering calendar-ready conversations to your closers. Instead of asking your account executives to find and cold-outreach their own leads, sales development representatives handle the top of the funnel and hand off only meetings that meet your qualification criteria. The deliverable is a scheduled, qualified meeting rather than a raw lead.
How is appointment setting priced?
Appointment setting runs on our $600 per month retainer plus $200 to $300 per booked appointment, depending on how demanding your qualification criteria are. The retainer funds the program that builds your brand and reaches decision-makers. The per-appointment fee is where we earn, which means we do not profit until your calendar has real conversations on it. Tighter qualification requirements sit at the higher end of the appointment range.
Why does appointment setting need a retainer?
Because reaching a decision-maker is not a one-touch event. Gatekeepers exist specifically to stop cold, unfamiliar outreach, and the only reliable way through is repeated, relevant, credible contact over time. The retainer funds that continuous presence: weekly copy iteration, maintained sending reputation, and a team that owns your program. Without it, outreach happens in bursts, your name never sticks, and appointment volume stays flat no matter how good the individual email is.
What is the difference between lead generation and appointment setting?
Lead generation delivers interested prospects or replies that your team then works, while appointment setting goes a step further and books a qualified meeting directly on your calendar. Lead generation hands you the opportunity; appointment setting hands you the scheduled conversation. Most of our clients run both inside the same retainer program, since lead generation creates volume at the top of the funnel and appointment setting converts that interest into committed meetings.
How do you qualify appointments?
We qualify every appointment against criteria you define before it reaches your calendar. That typically includes company size, decision-making authority, budget signals, timeline, and any fit questions unique to your offer. You set the definition of a qualified meeting, and our sales development representatives confirm each prospect clears that bar during outreach, so your closers only spend time on conversations worth having. Deeper qualification requirements move the appointment fee toward the $300 end.
Do your calling reps use phone or just email?
Our calling reps run a multi-channel motion that combines email and phone. Email opens the conversation at scale by reaching decision-makers with a relevant message, and calling reps follow up by phone to answer questions and lock in a committed meeting time. Working both channels together consistently books more qualified meetings than relying on either channel by itself.
What industries do you book meetings for?
We book meetings for B2B companies across many verticals, including commercial cleaning and janitorial franchises, facilities services, home services, professional services, SaaS, and other B2B service businesses. Our process adapts to any market where you sell to other businesses and can clearly define your ideal customer. Because qualification criteria are set per client, the same team works effectively across very different industries.
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