Prospectr Digital
Founding Partner

Travis Piepho

CEO & Founding Partner, Prospectr Digital

20+ years building B2B lead generation infrastructure. Personally managed more than 2,000 independent client revenue generation projects across 40+ verticals. Pioneer of performance-first, pay-per-lead pricing in B2B outreach.

Travis Piepho, CEO and Founding Partner of Prospectr Digital

Background and Career

Travis Piepho is the CEO and Founding Partner of Prospectr Digital, the Minneapolis-based B2B lead generation company he built from the ground up in 2006. With more than 20 years in B2B marketing and business development, Travis has personally managed over 2,000 independent client revenue generation projects across 40+ verticals. Under his leadership, Prospectr has become one of the most results-driven lead generation firms in the country - currently serving 225+ active clients and delivering more than 42,000 qualified leads to date.

Travis founded Prospectr on a straightforward but radical premise: companies should not pay for marketing that does not produce measurable results. That conviction led him to pioneer the performance-based, pay-per-lead (PPL) model that defines Prospectr's core offering today. The model charges clients only for verified, qualified leads delivered - never for retainers, impressions, or promises. In an industry full of agencies that sell effort, Travis built a firm that sells outcomes.

Growing up in Minneapolis, Travis developed an early interest in sales systems and how businesses win new customers at scale. He spent his early career studying what separated high-growth service businesses from those that stalled, and he kept arriving at the same bottleneck: consistent, qualified pipeline. That insight became the foundation of Prospectr and has guided every product and process decision Travis has made since 2006.

Over nearly two decades, Travis developed the Prospectr Predictable Revenue System - a proprietary framework combining a 200M+ B2B contact database (sourced from ZoomInfo, Google Business Profile, and Secretary of State filings, cross-referenced and deduplicated), AI-personalized cold email outreach, multi-domain sending infrastructure, and battle-tested copy sequences. The system is engineered to generate consistent, scalable pipeline for service businesses of any size, from single-territory franchisees to regional enterprise accounts. Across his career, Travis has personally managed over 2,000 independent client revenue generation projects, and Prospectr currently serves 225 active clients across B2B and B2C with the team continuing to grow.

2006
Founded Prospectr
2,000+
Client projects managed
225+
Active clients (B2B + B2C)
40+
Verticals served

Companies Travis Leads

Beyond Prospectr Digital, Travis has applied his growth-systems thinking to two additional ventures that reflect the same philosophy: build scalable, data-driven businesses that deliver repeatable results for their clients and partners.

Prospectr Digital

Founded in Minneapolis in 2006, Prospectr Digital is the flagship company Travis built to solve the new-client problem for B2B service businesses. The firm has served clients across commercial cleaning, facility services, HVAC, roofing, pest control, staffing, professional services, and more. Travis oversees strategic direction, campaign architecture, and overall client success operations.

Lighting Partners

Travis is the founder of Lighting Partners, a national franchise system for holiday and permanent outdoor lighting installation. Dan Piepho serves as co-founder. The franchise model draws on the same territory-based growth playbook Prospectr has refined for years, bringing professional lighting services to homeowners and commercial property owners through a network of owner-operators across the country.

Every Detail Solar

Travis is co-founder of Every Detail Solar, alongside Dan Piepho who serves as co-founder and CEO. Every Detail Solar is a commercial solar panel maintenance and cleaning company that leverages data-driven outreach - the same core competency Prospectr built - to connect with commercial property managers and facility directors who need ongoing solar panel performance services.

Approach to Client Success and B2B Lead Generation

Travis has worked with some of the most recognized names in B2B commercial services, including Stratus Building Solutions, System4, Jan-Pro, and Corvus Janitorial, along with dozens of independent operators in facility services, HVAC, roofing, pest control, landscaping, staffing, and professional services. His campaigns have helped clients grow from startup territory holders to $75,000+ per month in recurring revenue - often within months of launch. Some clients have added over $1.4M in annual recurring revenue attributable directly to Prospectr-delivered pipeline.

His approach to client success starts with the data. Before a single email is sent, Travis and his team build a hyper-targeted contact list matched to the client's ideal customer profile - filtering by industry, geography, company size, and decision-maker title. That targeting precision is what separates Prospectr's results from typical agency work. Broad lists produce noise; tight lists produce pipeline.

From there, Travis insists on copy that reads like it came from a human being, not a marketing department. Prospectr's AI-assisted personalization layer injects company-specific context into every outreach sequence so that recipients respond to messages that feel relevant and direct - not generic blasts.

Travis also built Prospectr's multi-domain sending infrastructure from scratch. By rotating across dozens of purpose-built sending domains with warmed-up mailboxes, his team maintains deliverability rates that most cold email operations cannot achieve. The technical foundation is unglamorous work, but it is what makes the rest of the system function reliably at scale.

What Travis Writes and Speaks About

Travis writes and speaks on topics at the intersection of B2B lead generation, franchise growth, and performance-based marketing. His content focuses on practical, field-tested tactics rather than theory - case studies from real clients, breakdowns of cold email infrastructure, and honest takes on what pay-per-lead actually looks like in the real world.

He covers the following subjects regularly:

  • Building predictable B2B pipeline for service businesses
  • The mechanics of cold email deliverability and domain infrastructure
  • How franchise systems can scale territory-level revenue with outsourced lead gen
  • Pay-per-lead vs. retainer models - when each makes sense
  • Using AI personalization in outbound without sounding like a robot
  • Database quality and how bad data kills otherwise solid campaigns

"B2B lead generation should be transparent, accountable, and built on real data - not guesswork. If you can't show a client exactly where their leads came from, how many converted, and what the revenue looks like, you're not running a lead generation program. You're running a faith-based marketing experiment."

- Travis Piepho, CEO, Prospectr Digital

Get in Touch with Travis

Travis is based in Minneapolis and is available for partnership inquiries, franchise lead generation discussions, and media requests. Reach out directly by email or connect on LinkedIn.

Get Started

Two paths. Pick yours.

Start with a Lead Gen strategy call, or explore Sovereign and deploy an AI teammate in your AWS in two days. Both start with a 20-minute call.